CASE STUDY. NEFERTITI STUDIO
THE BUSINESS CHANGED.
THE WEBSITE NEVER DID.
A Melbourne beauty salon grew into a specialist cosmetic tattooing studio. Their website still told the old story.
20 DAYS. FULL REBUILD. ONE STUDIO FINALLY TELLING THE TRUTH ABOUT WHAT IT BECAME.
THE CLIENT
TEN YEARS IN THE MAKING.
Nefertiti Studio opened in Brunswick West ten years ago as a tan and brow salon.
A decade of client trust, refined technique, and a growing reputation later, the business had become something else entirely. A specialist cosmetic tattooing studio known for nano brows, lip blush, and scalp micropigmentation.
The skill had evolved. The pricing had evolved. The client base had evolved.
The website was still introducing a tan and brow salon.
THE REAL COST OF AN OUTDATED WEBSITE
A SPECIALIST STUDIO, HIDING IN A GENERALIST WEBSITE.
A new client searching for cosmetic tattooing in Melbourne does not want a beauty salon that also offers it. They want a specialist.
The old site could not say that. One service menu. No dedicated pages for nano brows or lip neutralisation. No explanation of process, healing, or what separates a precision studio from a quick turnaround salon.
There was also no way to know if any of it was working. No Search Console. No tracking. No data on what brought clients in or what made them leave.
The studio had grown past its own website. And had no way of even measuring the gap.
THE STRATEGY
A REPOSITIONING. NOT A REDESIGN.
This was not a fresh coat of paint. It was a complete rebuild around who Nefertiti Studio actually is today.
Six dedicated service pages. Nano Brows, Brow Feathering, Lip Blush, Lip Neutralisation, Scalp Micropigmentation, and Beauty Maintenance. Each one built to answer the exact questions a client has before booking a procedure on their face.
A Before and After page that lets the work speak for itself. A Buyer Checklist that quietly teaches new clients what to look for in a studio. Positioning Nefertiti as the standard to measure against.
The Precision and Proof Protocol. The studio's consultation, mapping, approval, and healing process, explained in full so every client knows exactly what they are walking into before they sit down.
The site was rebuilt around the way clients actually make decisions before booking cosmetic tattooing: service clarity, proof, pricing, preparation, suitability, and trust.
Google tracking installed for the first time in the business's history. Every visit, every click, every booking enquiry now measurable.
Built in 20 days.
Most websites show up in one place on Google. We build for three.
Nefertiti Studio's site does all three. Built in from day one, not bolted on after.
SEE IT FOR YOURSELF
BEFORE. AFTER. THE SAME BUSINESS. FINALLY TELLING THE TRUTH ABOUT WHAT IT BECAME.
HOMEPAGE
BEFORE: WIX
AFTER: CUSTOM BUILD
SERVICES
BEFORE: WIX
AFTER: CUSTOM BUILD
PRICING
BEFORE: WIX
AFTER: CUSTOM BUILD
IN THEIR WORDS
NEFERTITI STUDIO.
"I had an amazing website created by Icarus AI for my beauty salon in Melbourne, Nefertiti Studio. The team delivered exceptional service from start to finish, exceeding my expectations at every stage. I was absolutely blown away by the final result! The website looks professional, modern, and perfectly represents my business."
NEFERTITI STUDIO · 5-STAR GOOGLE REVIEW
WHAT COMES NEXT
WE DO NOT PUBLISH NUMBERS WE HAVE NOT EARNED.
The site is live. The tracking is in place. The foundation is built properly for the first time in this business's history.
When the data comes in. Rankings, traffic, booking enquiries. It goes here.
Until then, this is exactly what we built, and exactly why it matters.
SEE THE WORK
THIS IS WHAT WE BUILD.
The site Nefertiti Studio's clients find when they search for cosmetic tattooing in Melbourne. Built in 20 days. Finally telling the truth about what the business became.
Go and look at it.
YOUR TURN
IS YOUR WEBSITE STILL TELLING THE OLD STORY?
Nefertiti Studio outgrew its website years before anyone noticed.
If your business has changed, grown, or specialised and your site is still describing who you used to be, that gap is costing you the exact clients you are trying to attract now.
20 minutes. We show you exactly what it would take to fix it.
BOOK A FREE 20-MINUTE AUDITIf we cannot find 10 hours of waste in your business in the first session we will tell you straight and send you on your way.