Privacy Policy

1. Who We Are

Icarus AI (icarusai.com.au) is an AI automation service provider for Australian trade businesses. We are operated by Nathan Daley and Zoe, co-founders based in Australia.

We are committed to handling your personal information responsibly and in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to all personal information we collect through our website, contact forms, and direct communications.

2. What Information We Collect

We collect personal information only when you provide it directly to us. This may include:

• Your name and contact details (phone number, email address)
• Your trade type and business name
• Details of your enquiry or the services you are interested in
• Information you share during a strategy session or audit call

We also collect anonymous, non-identifying information automatically when you visit our website. This includes:

• Pages visited and time spent on site
• Device type and browser
• Referring website or search term

This anonymous data is used solely to understand how our website is used and to improve the experience for visitors. It cannot be used to identify you individually.

3. How We Use Your Information

We use the personal information you provide for the following purposes:

• To respond to your enquiry or confirm your strategy session booking
• To deliver the services you have requested from us
• To communicate with you about your project, including follow-up on outstanding quotes or next steps
• To send you information directly relevant to your enquiry (not unsolicited marketing)
• To comply with our legal obligations

We will not use your personal information for any purpose that you would not reasonably expect, nor will we use it for unsolicited marketing to unrelated third parties.

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information with trusted service providers who assist us in operating our website and delivering our services. These providers are required to keep your information confidential and may only use it for the purposes for which it was shared. Examples include:

• Our website hosting provider (Cloudflare Pages)
• Our form submission platform (StaticForms) used to receive and process contact form enquiries
• Calendar and scheduling tools used for booking strategy sessions
• Google Workspace (Gmail and Google Calendar) used for client communications and session scheduling

We may also disclose your information where required by law, including to regulatory authorities or in response to a valid legal request.

5. Storage and Security

Our website is hosted on Cloudflare Pages, a globally distributed and secure static hosting platform. Form submissions are processed through a secure third-party endpoint.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Where possible, personal data is stored in Australia or in jurisdictions with equivalent privacy protections.

While we take reasonable precautions, no transmission of data over the internet can be guaranteed to be completely secure. If you have concerns about submitting information online, you are welcome to contact us directly by phone instead.

We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this policy or as required by applicable law.

6. Your Rights Under the Australian Privacy Principles

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights:

• Access: You may request access to the personal information we hold about you. We will respond to access requests within 30 days.
• Correction: If you believe personal information we hold about you is inaccurate, out of date, or incomplete, you may request that we correct it.
• Complaints: If you believe we have mishandled your personal information, you may make a complaint to us directly. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

To exercise any of these rights, please contact us using the details in Section 7 below.

7. Cookies and Website Analytics

Our website may use cookies and similar tracking technologies to collect anonymous usage information. Cookies are small text files stored on your device by your browser.

We use cookies to understand how visitors interact with our site, to remember your preferences, and to improve our content. We do not use cookies to track you across unrelated third-party websites or to build advertising profiles.

You may configure your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our website may not function as intended.

For more detail, see our Cookie Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If we make material changes, we will take reasonable steps to notify users where practicable.

We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact for Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal information we hold about you, please contact us:

We will respond to privacy enquiries within 30 days of receipt.